FRAMINGHAM, Mass.--(BUSINESS WIRE)--A recently completed Social Buying Study from International Data Corporation (IDC) concludes that 75% of the business-to-business (B2B) buyers studied and 84% of ...
Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...
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