FRAMINGHAM, Mass.--(BUSINESS WIRE)--A recently completed Social Buying Study from International Data Corporation (IDC) concludes that 75% of the business-to-business (B2B) buyers studied and 84% of ...

We live in a world where people are often overwhelmed by the amount of information available to them, though this is nothing new. Companies have been competing for customers' attention since the dawn ...

Far too often, retailers think that consumer buying is randomized – that certain products appeal to certain customers and that a purchase either happens or it doesn’t – disregarding important ...