We’ve had a run of cartoon-themed watches this year, everything from Popeye swinging his arms across a dial to SpongeBob grinning back at you. But Seiko’s latest collaboration might be the most ...

In the 1980s, affordable and wearable watches were hugely popular, from the distinctive bright colours of a Swatch watch to the functional digital displays of a Casio. The ease and convenience of a ...

Few watches have a following as broad as the Seiko 5. Collectors respect it. Beginners start with it. And most people who buy one end up keeping it for life. With prices starting as low as $315, you ...

Seiko’s limited-edition Presage Classic “Shiracha” is now available for pre-order It features a smoky, textured dial inspired by Japanese silk It’s also the first in the series to come with a brown ...

Sport and watchmaking have always had a friendly relationship, and it is one which is particularly pertinent for Japanese brands Seiko and Datsun. As well as sharing a heritage, the watch and car ...

Think automotive-related timepieces, and you’ll probably go to the likes of Tag Heuer, Rolex, Richard Mille, Oris, or anyone else that has had a recent association with Formula 1. But for one ...

The two new 5 Sports models bring fan-favorite styling to life with true Pepsi branding Seiko has stepped into the spotlight with its most playful and meta watch release yet: two limited-edition ...

Seiko has finally made it official. While watch fans have been calling red-and-blue bezels “Pepsi” models for decades – largely thanks to the iconic Rolex GMT-Master – this is the first time the ...

Dodging zebra and ostriches, waving to school-age children, filmed by a hovering Bell 47 helicopter as it tore around dirt tracks in rural Uganda, a Datsun 240Z overcame a Porsche to win the 19th ...

Grand Seiko has revealed what it claims to be the most accurate mainspring-powered watch ever made at Watches and Wonders. Called the SLGB003 and part of the new Evolution 9 Collection, the titanium ...

Japan’s economy was booming in the early 1970s. More people could afford high-end watches than ever before and wanted to show off the economic prosperity on their wrists. Seiko met this rising demand ...