The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural ...

For all the fuss over the number of free throws he shoots, he doesn't even lead the league in attempts per game. That's ...

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by an overwhelming vote.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

More:Shai Gilgeous-Alexander selected NBA All-Star Game starter for second straight season The hangover from a career-high, paired with the dread of a back-to-back, is a look Shai Gilgeous-Alexander ...

OKC Thunder star Shai Gilgeous-Alexander erupted for a career-high 54 points in a 123-114 home win over Utah on Wednesday. Gilgeous-Alexander is the first OKC player to record a 50-point game since ...

Midway through an NBA season in which he’s become an MVP favorite, Thunder guard Shai Gilgeous-Alexander was announced Thursday night as an All-Star starter in next month’s game in San Francisco.

OKC Thunder star Shai Gilgeous-Alexander erupted for a career-high 54 points in a 123-114 home win over Utah on Wednesday. Gilgeous-Alexander is the first OKC player to record a 50-point game ...