Lionel Messi shines at Inter Miami, but his talent isn't the only thing that's massive—his contract and salary break records.

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...

The collectible jersey, a limited edition to commemorate the golden jubilee of a Legend, could only be… exactly as it is: ...

Liverpool have announced a new multi-year kit deal with Adidas. The sportswear giant will take over when Nike’s five-year contract expires this summer. Liverpool were previously with Adidas from 1985 ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit ...

Adidas have seldom disappointed when developing new jersey designs for Real Madrid over the years which is a monumental ask ...

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 ...