The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.

MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...