At the end of the day, the goal of a good retail campaign is twofold: to promote sales and showcase brand values, " said ...

Americana, which debuted nationwide in over 1,100 theaters last week, recorded a poor opening weekend at the box office, per The Hollywood Reporter. The Western-themed crime thriller only brought in ...

Sydney Sweeney is stunning in her skimpy black bikini as she rocks wet hair, but trolls are saying her backside is "flat." ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Sydney Sweeney recently shared photos of herself and some friends partying in Florida, while rocking blue jeans.

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Sydney Sweeney has made her first post since facing backlash over her American Eagle ad, which embroiled the actress in ...

While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still ...

Experts say that American Eagle's response to the outrage over its campaign featuring the "Euphoria" actor tells us a lot ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

The "great jeans" ad campaign from denim-retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from progressives, support from conservatives, and a jump in ...