Astronomer hires Gwyneth Paltrow
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In a twist that no one saw coming, Chris Martin‘s ex-wife Gwyneth Paltrow became Astronomer’s “temporary spokesperson.” This comes a week after the company’s former CEO, Andy Byron, and then-HR executive,
It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.
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