President Donald Trump’s auto tariffs, which went into effect at 12:01 am ET on Thursday, have the potential to upend a crucial American industry and raise the cost of tens of millions of cars sold every year across the country.

TORONTO (AP) — Prime Minister Mark Carney said Thursday that Canada will match U.S. President Donald Trump’s 25% auto tariffs with a tariff on vehicles imported from the United States.

Ford Motor on Thursday announced that it would allow car shoppers to buy its 2024-25 vehicles, including gas, electric and hybrid-powered models, at the discounted price the automaker offers to its employees.

President Trump says the tariffs will encourage investment in U.S. factories, but analysts say car buyers will have to pay thousands more.

Analysts estimate President Trump’s auto tariffs could raise the cost of a vehicle by thousands of dollars. Ballpark calculations based on current monthly auto-loan payments and an average American’s income show how that would test U.

One manufacturer told NBC News that she had managed to push the existing 45% duty on her products onto American customers.

The auto industry is now dealing with the Trump Administration's steep new tariffs on auto imports. A WNY UAW leader said he supports bringing manufacturing back to the U.S.