Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL endorsements over the past 12 months. According to Steele, Davis has 25 NIL deals while Watkins has 20.

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social media.  Despite UNC being out of March Madness, Davis has used his fanfare to draw some major NIL opportunities.

Legendary college basketball analyst Dick Vitale reacted to the advent of NIL and the transfer portal during a recent appearance on OutKick's "Don't @ Me with Dan Dakich."

Every transfer portal cycle takes on a life of its own, but the 2025 edition is shaping up to be one of the most talent-rich we've ever seen. There are flat-out dudes at the top—program-changing players stepping into a landscape where high-level teams are spending more than ever to land proven stars.

At least four states are considering giving college athletes tax breaks on endorsement income. The hope is to give athletes a reason to stay in states that tax income as they earn money from the use of their name,

The Boise State men’s basketball team reached the money round of the inaugural College Basketball Crown tournament with a 100-93 quarterfinal victory over Butle