Taylor Swift is at it again. Less than a week after a mysterious countdown went live on her website and ticked down to what would turn out to be an announcement for her upcoming album, The Life of a Showgirl,

Taylor Swift is starting off the week with another countdown sending fans into an excited whirlwind. The shimmering purple, four hour countdown popped up at 10 a.m. ET. The color reflects her "It's Rapturous" variant of her 12th studio album,

Hours after her guest spot on Kelce’s New Heights podcast aired, Taylor Swift kept the momentum going by engaging directly with fans online. According to social media trackers, she “liked” and commented on several posts featuring clips from the episode, including behind-the-scenes photos Kelce’s ...