Last season, there was some discussion about the cheerleaders' pay and salary, and the second season reveals a major step forward. After campaigning for pay raises for the squad, the Dallas Cowboys Cheerleaders have reportedly landed a 400 percent pay raise,

The Dallas Cowboys Cheerleaders secured a pay raise of approximately 400% for the 2025 season. The pay bump is revealed in episode 7 ("Saturn Returns") of the second season of "America's Sweethearts: Dallas Cowboy Cheerleaders," which began streaming on Netflix June 18.

It seems like the raise shouldn’t put too much of a dent into the wallet of team owner Jerry Jones. The Cowboys are worth an estimated $10.1 billion, making them not only the most valuable team in the NFL, but also the world’s most valuable sports team.