The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the ...

The widespread adoption of AI tools has been pretty worrisome for many industries, and things are not going to change anytime ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These AI-generated models will be used for marketing campaigns and social media ...

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

Ultimately, H&M’s purpose is to liberate fashion for the many and to celebrate self-expression in everything we do.” Lewis ...

In a groundbreaking move, fashion retailer H&M has announced its plans to utilize artificial intelligence (AI) for creating digital "twins" of 30 models. This initiative seeks to modernize marketing ...

Critics argue that replacing real models with digital versions could threaten the livelihoods of models, photographers, and ...