Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers.

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Alaska Airlines and Hawaiian Airlines have a new combined loyalty program: Atmos Rewards. There's also a brand-new premium ...

The announcement marks another step in the airline’s effort to transform into a global carrier after merging with Hawaiian ...

The new program consolidates Mileage Plan and HawaiianMiles into a single, flexible rewards system offering three earning ...

Alaska is unveiling a whole new set of perks with its loyalty program and credit cards as it looks to scale globally.

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...

Along with the grand prize of free gas for a year, Global Partners will give away nine bonus prizes: three winners will ...