NCAA president Charlie Baker discusses a proposed settlement between college athletes and the NCAA for making direct payments ...

Fast food chain Wendy's - the official hamburger of March Madness - has curated a unique roster of new NIL partners, ...

Nebraska’s LB 370 NIL bill challenges the NCAA’s planned enforcement rules under the House v. NCAA settlement, raising ...

Records show that a fraction of the school’s athletes are complying with a state law requiring them to disclose endorsements.

As schools prepare to pay college athletes for the use of their name, image and likeness, details of proposed NIL contracts have been revealed.

It’s a similar format to the Players Era Festival, an early-season tournament also in Las Vegas that offered at least $1 ...

No team seeded No. 4 or better lost their first-round matchup in 2025. Is this the new normal or can March remain "mad" in ...

Alabama is one of nine states that don’t allow high school athletes to profit off NIL or Name, Image, Likeness, as lawmakers ...

In an open letter to fans, WSU athletic director Kevin Saal reported promising growth but also called for more donations for ...

Following the win over the Spartans, Auburn's Naismith Player of the Year finalist, Johni Broome, announced a new NIL deal.

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social ...