In the Q2 2025 earnings call, Netflix announced that they will roll out interactive ads to focus on personalised content.

Streaming giant Netflix is now officially in the era of generative artificial intelligence content production, representing a significant shift in how original ...

Netflix Inc. and Walt Disney Co. have quietly begun evaluating AI‑driven video tools from New York–based startup Runway AI, signaling a cautious embrace of generative technologies that have stirred co ...

A long history of innovation, gale-force secular tailwinds, and its dominant position could drive the industry leader to new ...

Picture a world where a low-budget sci-fi series delivers blockbuster-level visual effects, or a director previews a fully ...

Netflix’s adoption of generative AI could signal a broader shift in production practices across the industry. As other ...

Netflix (NFLX) has started experimenting with AI video generation technology developed by Runway AI, a New York-based startup ...

Netflix is testing generative video tools from Runway AI in content production, a source said. Disney has also trialed the solution but said it has no plans to adopt it. The update adds to growing ...

Why many Australians are optimistic about the uses of psychedelic drugs. And, a new Netflix show has used AI to cut costs, leaving fears about job replacement. Plus, why do some people develop a god ...

Netflix confirms using generative AI for VFX in its series 'The Eternaut,' citing a 10x speed increase and sparking a debate ...

Investing.com - Netflix Inc. (NASDAQ: NFLX) has begun implementing artificial intelligence video generation software from startup Runway AI for its content production operations, according to ...