Monday’s college national championship game between Ohio State and Notre Dame brought in an impressive audience. The matchup, ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The 2025 inauguration also saw a 19.75% viewership downtick from Trump’s first inauguration in 2017, which scored 30.64 ...

The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Nielsen ratings compared Trump’s swearing-in as the 47th President of the United States to former President Joe Biden’s inauguration.