There’s no one-and-done path in women’s college basketball. And NIL money makes that a good thing
Paige Bueckers is widely expected to become the first WNBA No. 1 overall draft pick from the University of Connecticut since ...
Sifting legitimate NIL deals from the darker world of pay-to-play
Acceptable deals, deemed "real NIL," can range from a national advertising campaign for, say USC women's basketball star JuJu ...
Small-school NIL entrepreneurship: Moolah Kicks, shoes 'built by and for female ballers'
Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...
UNC's RJ Davis Announces New NIL Deal After NCAA Tournament Loss
The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social ...
DiJonai Carrington Blasts Narrative About NCAA NIL Deals Out-Earning WNBA Money
On March 31, news broke that Olivia Miles, who was once the projected No. 2 overall pick of the 2025 WNBA Draft, would not only be forgoing the draft to return ...
Yardbarker on MSN2h
Report reveals male, female college athletes with most NIL deals
College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...
College basketball NIL deals have hit staggering numbers
"Instead, multiple top guards have landed deals north of $2 million. The surge of spending comes as basketball war chests ...
Tracking where the best men’s NCAA basketball transfer portal players are headed next
A few notable players hit the NCAA men's transfer portal during March Madness and have already made their big decision before ...
Behind the 'Tater Tots' NIL deal
The men’s basketball NCAA Tournament is famous for bringing players’ unusual stories to broader attention. And in an era ...
NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead
Seven of the top 10 most-endorsed athletes (including top five women) are basketball playersSTAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and ...
Opinion
Proposed Solution to Transfer Portal/NIL Issues Would Benefit MSU
Michigan State men's basketball felt the negative effects of the transfer portal more than it has ever before -- in just the matter of a day. The Spartans were ...
Report: UNC's RJ Davis, USC's JuJu Watkins have most NIL deals
College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited.