Explosive demand for its Labubu dolls in overseas markets has driven the growth, since the toys sell for higher prices and ...

McDonald's new Happy Meal includes toys that fuse iconic characters from Teenage Mutant Ninja Turtles and Hello Kitty. See ...

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of ...

Fans of Hello Kitty and other Sanrio mascots can show off their favorite kawaii characters thanks to a new line of stainless ...

Fans of Hello Kitty, Cinnamoroll, Kuromi and more get a new reveal showcasing the Sanrio mascots in an all-new tropical way ...

The newest J.Crew and Vans sneakers are based on the #44 Deck Shoe, now known as the Authentic, the shoemaker’s first-ever ...

One of Baggu’s most coveted collaborations, Baggu x Hello Kitty and Friends, just got a fresh lineup of limited-edition ...

Over the past decade, the firm has cultivated the popularity of non-Hello Kitty sales to about 70% in 2024, from about 24% in 2014. In addition, Sanrio strengthened its licensing relationships and ...

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?

Sanrio's transforms into a high-margin licensing powerhouse with 44.9% revenue growth in FY2024. Read here for an analysis of SNROF stock here.

'CoComelon' & Hello Kitty firms Moonbug & Sanrio have struck a deal including a new series with characters from both like Cinnamoroll and JJ.

Grab is betting on nostalgia and brand love to drive its latest marketing push, teaming up with Sanrio for an exclusive Grab Signatures giveaway featuring Hello Kitty, Kuromi and Cinnamoroll.