E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

Barbie on skates, Mountain Dew goes to college and Josh Allen blows his lines.

Advertisers run into issues with Kokai, The Trade Desk's new buying product, and SSP competitors worried that some flaws ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.