In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take a moment to breathe before the next wave ...

The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use be disclosed in advertising?

Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that fast-fashion brands rush to copy.

It’s January. The budget is set, campaigns are in motion and teams are executing the plan you spent months building and defending. You think you have a solid approach, and then management asks tough ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is ...

Marketing analytics shows you which campaigns actually drive revenue—not just clicks and impressions—so you can prove ROI and invest in what works. With budgets under pressure, CMOs need evidence that ...

Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS report. While 46% of marketers surveyed in 2024 ...

With the beach umbrella stored for the winter and the kids back in school, it’s planning season for marketing teams. Developing a strategic plan for the coming year is an annual task for many ...

Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than clarity. The ...

Search is changing fast — and so is how people discover content online. AI-driven tools like ChatGPT are cutting into traditional website traffic, pushing businesses to rethink how they design and ...

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...