This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Experte für digitale Resilienz, Datenschutz und strategische IT-Governance Christopher Schroer ist geschäftsführender Gesellschafter der firstbyte digital consulting gmbh. Seit über 20 Jahren ...

AI agents are hyped as the future of work, with CEOs predicting they’ll replace significant parts of the corporate workforce. But a recent Carnegie Mellon study shows that reality hasn’t caught up: ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk. By now, we all understand that AI is everywhere, and after the ...

Find out what Hyper Automation is as a holistic framework for the intelligent linking of technologies and strategic concepts. Hyper Automation is the next stage of digital transformation. While ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

According to Gartner, 80% of AI projects fail after the proof of concept. Find out how to avoid the PoC Technological advances have brought companies to the point where digital processes are no longer ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

Explore the differences between trends, hypes, and fads and learn how to manage their impact on society, business, and culture and how to navigate this popularity life cycle. There is always something ...

Understand the different innovation types and how they can help your business grow. A must-read guide for strategic innovation. It could be argued that innovation is the lifeblood of any successful ...