Campaign understands that GroupM employees in the UK are being told this week which roles are at risk of redundancy as part of global chief executive Brian Lesser’s efforts to restructure the media ...

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The Coca-Cola Company has renewed its global marketing mandate with WPP across all markets except North America. This move comes just two months after rival Publicis Groupe seized Coca-Cola’s North ...

Nielsen’s 2025 Annual Marketing Report paints a picture of a marketing industry in transition. Marketers in APAC and around the globe are adapting to tighter budgets, rapid advances in AI, and the ...

Google is reimagining the future of ads and shopping by rolling out a series of AI-powered updates and products to search and YouTube, including the introduction of agentic AI. Unveiling the news at ...

The award-winning chief creative officer discusses leaving ANZ at its peak, joining Accenture Song UK, and what's next for ...

Korean beer brand Cass launched a new brand platform called ‘Squeeze More Joy’ to invite Koreans to “find humour and ...

With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with ...

Publicis Groupe has bought independent influencer marketing platform Captiv8 in its entirety for an undisclosed sum.

“When Jetpac first approached us, they didn’t want yet another ordinary campaign; they were looking for a global, significant ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay ...