Campaign India14h
A tale of two campaigns: Borrowing from the past without looking at recent history?
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...
Campaign India14h
65% IPL enthusiasts recall campaigns backed by influencers: Study
IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...
Campaign India13h
Fooling with flair: Brands indulge in playful tricks for the Fool's Day
The playful announcement was revealed as part of Pocket FM’s April Fool’s Day campaign, adding a touch of humour to the day.
Campaign India12h
Sumit Chaurasia
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...