Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ...

Courtney Boyett comes from the localisation segment of the content industry, having recently worked in business development ...

It’s not just the volume of brand deals that’s rising—industry experts say deal values have surged by 15–25% as well ...

Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers ...

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in ...

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash but also regulatory scrutiny ...

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision ...

Fantasy sports giant Dream11 has reportedly decided to step away from sponsoring the Indian cricket team. The move comes days ...

Backed by the Indian Express Group, the winners are chosen by the Screen Academy — an independent, not-for-profit body of ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...