Synthetic data is unlikely to completely replace primary data collection in the future, according to a paper from the MRS ...

Decision intelligence firm Morning Consult has appointed Ivan Rocabado as lead solutions architect for reputation measurement ...

Data and measurement business Kantar Media has won a contract to deliver the Swedish television and online video audience ...

Insight, strategy and innovation consultancy C Space has appointed Zoë Carter as managing director for Europe, Middle East ...

There has been a one percentage point cut in global advertising spend growth forecasts due to the risk of stagflation or ...

Strategic insight and creative strategy consultancy The Mix has appointed Martyn Hill as global head of business development ...

Data and insights business Pureprofile has created three AI-led social listening tools to help investigate consumer sentiment ...

Market research companies Basis and DJS Research have become strategic partners to data quality movement CoLab.

Growth at the fringes Why are small numbers more interesting than they seem? Firstly, they underplay real world figures. Keep ...

Former Zappi president Ryan Barry has joined user engagement and product adoption platform Appcues as chief executive officer.

Self-awareness is a vital aspiration for a qualitative researcher. How should the industry approach the subject?

First-party data creation firm Ackwest Group has acquired healthcare, consumer and sensory data company J. Reckner Associates ...