The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Sha'Carri Richardson Makes History as Sprite's First Female Athlete Partner, Joining NBA Star Anthony Edwards for New Creative ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its ...

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad.

Last year, Sprite brought back its “Obey Your Thirst” campaign, which initially debuted in the ‘90s, introducing a new generation to the brand platform through ads starring Minnesota ...