The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

Last year, Sprite brought back its “Obey Your Thirst” campaign, which initially debuted in the ‘90s, introducing a new generation to the brand platform through ads starring Minnesota ...

Sprite launches its new Obey Your Thirst campaign featuring NFL star quarterback Jalen Hurts for 2025. Jalen Hurts becomes Sprite's first-ever NFL athlete ambassador, expanding beyond basketball ...

For Sprite, he joins a long list of sports celebrity endorsers that also includes NBA stars Grant Hill and LeBron James, who both contributed to the iconic, "Obey Your Thirst," campaign that began ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” ...

The Channelview, Texas, native helped guide the Eagles to the Super Bowl at the end of the 2022 season. They lost that one to the Kansas City Chiefs despite a huge individual performance by Hurts, who ...

This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

Most of us are guilty of posting a "thirst trap" – a photo where you know you look beautiful, handsome, sexy. You hit post and wait for the likes to flood your feed. But only a handful arrive ...

WINSTON-SALEM, N.C. (WGHP) — Saturday nights during the summer at Bowman Gray are filled with excitement, drama, and people needing to be refreshed, and race fans will line up deep for a great ...