This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

Last year, Sprite brought back its “Obey Your Thirst” campaign, which initially debuted in the ‘90s, introducing a new generation to the brand platform through ads starring Minnesota ...

Philadelphia Eagles’ Jalen Hurts Becomes 1st NFL Player Featured In A Sprite Commercial The latest ad continues the "Obey Your Thirst" campaign started in 1994 ...

Sprite first debuted “Obey Your Thirst” in 1994, but the brand reimagined the campaign last year to “inspire a new generation” by partnering with talent such as T’Wolves G Anthony Edwards and U.S.

A new Sprite commercial features the Eagles quarterback and Super Bowl MVP telling viewers to “obey your thirst.” ...

The Channelview, Texas, native helped guide the Eagles to the Super Bowl at the end of the 2022 season. They lost that one to the Kansas City Chiefs despite a huge individual performance by Hurts, who ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” ...

Sprite launches its new Obey Your Thirst campaign featuring NFL star quarterback Jalen Hurts for 2025. Jalen Hurts becomes Sprite's first-ever NFL athlete ambassador, expanding beyond basketball ...