Sha'Carri Richardson Makes History as Sprite's First Female Athlete Partner, Joining NBA Star Anthony Edwards for New Creative ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its ...

Sprite last year revived its iconic “Obey Your Thirst” tagline, first introduced in the ‘90s, with a campaign featuring NBA star Anthony Edwards and Olympic sprinter Sha’Carri Richardson.

What ‘thirst’ means now Back in the 90s, Sprite’s ‘Obey Your Thirst’ was a counterattack on the aspirational advertising of the time. It wasn’t about becoming somebody.

First launched in 1994, Sprite's original Obey Your Thirst campaign pushed boundaries by championing authenticity – and its consumers – in a way other brands didn't. Now, Sprite is continuing ...