In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to ...

Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

Starbucks—in the throes of a major turnaround plan—brought on outside tech assistance to aid its comeback. The company ...

Sen. Bernie Sanders (I-VT) is calling out Starbucks SBUX after the company paid new CEO Brian Niccol about $96 million for ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...

Balyasny’s investment strategies are diverse, with a strong emphasis on Equities Long/Short (L/S), one of the largest equity ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol, the former Chipotle CEO who left to become Starbucks' chief executive in September 2024.

Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making ...

As of this writing on March 18, the stock is down 15% since the end of February. The broader market is also swooning with a 5 ...