Rev. Jamal Bryant has called for a National Target Boycott this Sunday to honor the 5th anniversary of George Floyd’s murder in prayer gatherings outside Target stores.

The discounter announced on Wednesday that sales fell more than expected in the first quarter, and the retailer warned they will slip for all of 2025 year as its customers, worried over the impact of tariffs and the economy, pull back on spending.

Target’s was already facing a very public revolt from some of its most loyal customers. Now it’s warning about tariffs.

Walmart said it would raise prices to deal with tariffs even as it maintained its full-year forecast. Target slashed its annual outlook and chose not to raise prices.

The retailer’s sales fell short of expectations, and it slashed its full-year financial forecast, citing a “challenging” economy and backlash over its pullback from diversity policies.

Target (TGT) continues to feel the impact of several consumer frustrations, which recently contributed to weaker sales. Amid this startling trend, the retailer has conjured up a plan to win back customers.

Target slashed its annual sales forecast on Wednesday, after a surprisingly sharp fall in quarterly same-store sales, as customers pulled back on discretionary purchases due to ongoing worries about inflation and the economy due to U.

Stephanie Link, CIO at Hightower, joins CNBC's "Halftime Report" to detail her strategy with Target and the retail sector.