Signs of Tesla's (NASDAQ: TSLA) brand crisis are almost everywhere you look. Over the weekend, more than 200 "Tesla Takedown" protests were held across the country as Americans expressed their ire about CEO Elon Musk's project to downsize federal agencies -- which President Donald Trump refers to as the Department of Government Efficiency (DOGE) -- by targeting his company.

US stock futures are pointing at a sharp decline on Thursday after President Trump announced a 10% tariff on all US trading partners, triggering widespread market uncertainty and shaking the global trade landscape.

Tesla (TSLA) stock climbed over 3% in pre-market trading on Tuesday, even as its owner, Elon Musk, faces renewed controversy involving his ex,

Tesla stock has been one of best-performing investments of the past decade. But things haven't gone to plan for investors since December. The post £10,000 invested in Tesla stock at Christmas is now

Even longtime bull couldn't sugar coat the EV maker's sales figures. "They were a disaster on every metric," wrote Wedbush Securities' Dan Ives.

As it stands, Musk and Tesla are contending with recalls, protests, a 13% drop in sales and looming tariffs — so why is its stock rallying?

This past year clearly stands out as one that may well be remembered as a turning point for the EV market. BYD (OTCMKTS:BYDDF) is the ambitious automotive giant from China that’s not only matched, but in some respects outpaced its Silicon Valley counterpart Tesla (NASDAQ:TSLA).

Automotive industry experts told BI that Tesla needs to launch more models, develop more advanced technology, and up its advertising.

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