LEGO Says Smart Brick Is 'Here to Stay,' and Responds to ...
Jan 7, 2026 · A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
LEGO Says Smart Brick Won't Replace Traditional Play After ...
Jan 8, 2026 · LEGO has responded to concerns that its newly announced Smart Brick technology represents a departure from the company's foundation in physical, non-digital play, a day after …
The Lego smart brick backlash, explained - MSN
In follow up comments after CES, the company stressed that Smart Brick technology will not replace traditional play and that classic bricks are not going anywhere.
Lego Smart Brick Backlash Explained - krensh.com
Jan 8, 2026 · LEGO says Smart Bricks are a complementary, screen-free evolution and it will not abandon traditional bricks. Reactions are mixed: some call it exciting CES innovation while …
LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to ...
Jan 8, 2026 · LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production can impact creativity.
LEGO states that it will not abandon traditional play despite ...
Jan 7, 2026 · In a short interview with IGN, Federico Begher, Senior Vice President and in charge of New Businesses Product Group stated the Smart Brick system is not a replacement for the …
The Lego Smart Brick backlash, explained - Creative Bloq
Jan 8, 2026 · Is anything sacred in today's world of smart gadgets? If you'd asked me yesterday, I'd have said the humble Lego brick. But not today. It might be one of the few everyday objects …