Jun 23, 2025 · The problem is that there are so many media measurement tools that it can feel hopeless just getting started. To help, we've collected over 30 traditional and digital media …

Nov 5, 2025 · Discover the best PR measurement tools and analytics software to track earned media, sentiment, and brand impact. Compare top PR analytics platforms.

So let's take a look at some of the best PR measurement tools for PR data analysis. In the overviews below, any pros and cons listed are taken from public review data (Trustradius, G2, …

Jan 3, 2026 · In this guide, I’ll break down the best PR analytics tools available today, so you can find the one that fits your team’s size, workflow, and reporting needs. Here’s my evaluation of …

Monitoring and measuring the impact of your earned media is critical for today’s PR professionals. Especially when, according to the 2024 Global Comms Report, many industry leaders now …

Apr 27, 2025 · Media monitoring platforms, social listening tools, and web analytics combine to create a data-driven approach to PR measurement. This comprehensive guide examines the …

Jan 28, 2025 · Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. PR professionals now have access to sophisticated …

May 12, 2025 · Audience reach, engagement, sentiment, website traffic, and lead generation are key performance indicators (KPIs) businesses should track to measure the impact of a PR …

May 29, 2025 · Discover the best public relations measurement tools to track PR impact, analyze results, and boost your brand’s media performance with actionable insights.

Prioritizing quantitative metrics like impressions or shares risks overlooking qualitative PR outcomes like reputation or stakeholder trust. Balance SMART goals with a nuanced …

For a busy executive, tracking the right earned media KPIs is about trading noise for clarity. It transforms abstract brand buzz into concrete data, showing you exactly which PR efforts are …

In this detailed guide, we explore the key metrics, formulas, and best practices for measuring PR results. 1. Why Measuring PR Results Matters. PR professionals often face the challenge of …

Mar 3, 2025 · Media monitoring and analysis: with tools such as Prowly, you can quantify and track your PR coverage with metrics such as share of voice or with sentiment analysis of every …

4 days ago · The Foundation: Shared Metrics That Connect PR and Marketing The most effective bridge between PR and marketing starts with metrics that both teams can influence and …

Sep 2, 2025 · We understand the value of earned media and the monitoring and measurement tools we have at our disposal to help communicate it. We need to use our storytelling abilities …

Sep 25, 2025 · Brands demand clear proof that their PR investments drive meaningful business outcomes. This guide introduces a practical framework for measuring PR program ROI that …

Dec 15, 2025 · Learn the basics of media measurement, including how to track coverage, interpret key metrics, and evaluate the impact of your PR efforts to support smarter decision …

Signal AI helps develop and support measurement strategies that align with corporate objectives – highlighting the true impact PR & Communications has on overall company performance and …

Apr 29, 2025 · Here are the top three earned media metrics every PR pro should lock in on. 1. Real Article Readership. Forget impressions. Forget “opportunities to see.” If you want to …

Jul 9, 2025 · Tools like media clipping services or offline media monitoring platforms help you catch these mentions as they happen.

Talkwalker is a social listening, media monitoring, and competitive intelligence platform for marketing, PR, and insights teams.

Discover top PR measurement tools to analyze campaigns, track media coverage, and improve strategies. Streamline your PR efforts and maximize ROI with...

4 days ago · Discover how to measure social media roi with this practical guide. See essential metrics and proven formulas to tie social activity to business growth.

Jan 5, 2026 · AEO Content Patterns That Increase Citations in AI Answers Measure impact beyond vanity metrics in GA4 and your CRM Frequently Asked Questions About AI Visibility …

Jan 4, 2026 · This integration allows marketing teams to track performance, optimize engagement, and amplify impact in real time. PR strategies are increasingly informed by …

Aug 6, 2024 · By combining your metrics with data from Google Analytics and CRM sales insights, you can make strong assessments of your PR impact and even measure brand equity. …

6 days ago · The 3 A’s of Opportunity: AI, Authenticity, and Alignment AI and automation represent the greatest opportunity, with PR teams leveraging generative tools and analytics for …

Public relations Media conferences are one approach used in public relations. Public relations (PR) is the practice of managing and disseminating information from an individual or an …