Dec 3, 2024 · The Coca-Cola Company is much more than just its namesake brand and red logo. As well as Coca-Cola Zero Sugar and Diet Coke, the company owns dozens of brands, …

All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of defining a new category to growing brands globally, it’s …

Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its …

Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around …

‘Being recognised at the Marketing Week Awards is a big deal for all of us at Drummond Central. We’re not a huge, famous agency. We’re a 60 person independent creative agency tucked …

Source: TUI. To say Covid had a detrimental impact on the travel industry would be an understatement. As rules changed over 100 times in 2021 alone, TUI refunded more than …

Apr 15, 2024 · Ardent listeners to Marketing Week’s regular podcast This Much I Learned will note that our guests tend to have travelled the marketing roads extensively, working across multiple …

Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus …