Even before September 11, Let's Go was facing challenges. Lonely Planet and other competitor series were eating into Let's Go sales as they expanded into European destinations. Learn More

the story of let's go From humble beginnings as a pamphlet of travel tips slapped together for students summering in Europe, Let's Go blossomed into one of the world's most popular travel …

The next year’s 1980 edition was tinged turquoise and inspired The Boston Globe to call Let’s Go “the Bible of the budget traveler.” It was also the first guide developed from HSA’s new home …

Let's Go was designed to be a highly practical and utilitarian travel guide. James Posner and Oliver Koppell, with Koppell now serving as HSA President, aimed to create a comprehensive …

For its 1997 lineup, Let’s Go expanded to 24 titles, launching the awaited Let’s Go: India & Nepal and debuting in South America with Let’s Go: Ecuador & the Galapagos. Six new cities graced …

In 2004, Let's Go emphasized quality, leading to select title updates and the introduction of new guides like Let's Go: Brazil and Japan. The series grew to 45 titles, with 32 released that year. …

In its historic debut, Let’s Go’s long-time thumb logo—originally a reference to hitchhiking, but later used to recommend sights and establishments—graced the dark-blue cover of Let’s Go: …

In 2010, Let’s Go underwent its most significant transformation in its 50-year history. Rebranding as “the student travel guide”, the iconic hot-air balloon returned to its vintage covers. With full …

Oliver Koppell (B.A '62) founded Let's Go Travel Guide and served as the president of HSA in FY61. After graduating, Oliver became a member of the New York City Council and later held …