Money | Business | Mindset on Instagram: "Amazon’s 2022 Super Bowl LVI ad “Mind Reader,” starring Scarlett Johansson and Colin Jost, cost a staggering $26 million for just 90 seconds. The commercial cleverly highlighted Alexa’s smart features in a humorous way — and quickly became one of the most expensive Super Bowl ads ever produced. This massive investment reflects Amazon’s bold marketing strategy. In 2024 alone, the company spent around $21 billion globally on advertising — even after trimmi
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Money | Business | Mindset on Instagram: "Amazon’s 2022 Super Bowl LVI ad “Mind Reader,” starring Scarlett Johansson and Colin Jost, cost a staggering $26 million for
Amazon's 'Mind Reader' Super Bowl ad showcases the company's bold marketing strategy and commitment to dominating the market. With a whopping $26 million price tag, this commercial is a testament to Amazon's willingness to invest in innovative advertising. In this article, we'll explore the themes and nuances presented in the ad and how they ...
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