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Nike - You Can't Stop Us: Case Study (2021)
In 2020 Nike made a brilliant ad through editing and storytelling. It went viral and won the Emmy for Outstanding Commercial in 2021. The clip had 146 million views on China's Douyin (a kind of TikTok) alone and 59 million on YouTube, inspiring nearly half a million people to make such duo videos. The video achieved 632 million impressions ...
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