Nikola Jokić stars in Sprite's new basketball-themed marketing campaign
1:00
Nikola Jokić stars in Sprite's new basketball-themed marketing campaign
3 weeks ago
MSNADWEEK
Sprite is refreshing basketball with a little help from the Joker! ⛹️‍♂️🍋🍋‍🟩 The brand has named three-time NBA MVP Nikola Jokić its newest global ambassador, joining Minnesota Timberwolves star Anthony Edwards as part of its new basketball platform, “Never Stop Refreshing the Game.” The partnership launched with a comedic commercial that plays on Jokić’s nickname, putting the notoriously deadpan star on a comedy club stage for an awkward stand-up set that pokes fun at his lack of material. R
1:00
Sprite is refreshing basketball with a little help from the Joker! ⛹️‍♂️🍋🍋‍🟩 The brand has named three-time NBA MVP Nikola Jokić its newest global ambassador, joining Minnesota Timberwolves star Anthony Edwards as part of its new basketball platform, “Never Stop Refreshing the Game.” The partnership launched with a comedic commercial that plays on Jokić’s nickname, putting the notoriously deadpan star on a comedy club stage for an awkward stand-up set that pokes fun at his lack of material. R
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