Arizona Iced Tea has kept its 99¢ price for decades. CEO Don Vultaggio says it’s about trust, not profit. While others raise prices, Arizona stays loyal to affordability! The 99¢ on every can isn’t just a price, it’s a promise. | Motivated Success

“The 99¢ Legend: How Arizona’s CEO Became Inflation’s Worst Nightmare” While the rest of the world slaps $5 price tags on sadness-sized drinks, Arizona Iced Tea remains the hero we don’t deserve: massive 23oz cans, still just 99 cents. CEO Don Vultaggio isn’t chasing profits—he’s making a statement. “We’re doing fine. Why charge more?” he says, as Wall Street weeps. No gimmicks. No price hikes. Just loyalty in a can. In a world where everything’s getting smaller and pricier, Arizona stands tall—

AriZona Beverage Company Co-founder Don Vultaggio says the company will try to keep the price of their 99 cent iced teas level in the face of aluminum tariffs. Tap the link in bio to watch the full interview. | Bloomberg Television