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Ruth Handler, the woman behind Barbie. Ruth and her husband Elliot Handler founded Mattel alongside their business partner Harold Matson in 1947. The word Mattel is actually a combination of Elliot's first name and Harold's last name. Despite pushbacks from the company due to a lack of faith in the concept of ‘Barbie’ which she named after her daughter Barbara, the doll was officially released in 1959. With 351,000 plastic dolls flying off of shelves at $3 each, it was clear- Barbie was going to
Ruth Handler, the woman behind Barbie. Ruth and her husband Elli…
22.1K viewsAug 1, 2023
TikTokasliceofhistory_
Barbie’s inventor, Ruth Moskowicz, met her husband Elliot Handler – another child of Russian Jewish immigrants – at a Jewish dance when they were teenagers. When Elliot was drafted during World War II, Ruth worked to sell plastic items she and Elliot designed under their new company, Mattel. After the end of the war, Ruth and Elliot began to shift their manufacturing focus to plastic toys, tapping into the newfound prosperity of peacetime. While Ruth and Elliot weren’t traditionally observant, t
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The Barbie Story -- Interview With Ruth Handler and Elliot Han...
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