Provocative Heineken beer commercial goes viral
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Provocative Heineken beer commercial goes viral
Apr 28, 2017
Global News
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The Urban Herald on Instagram: "Heineken's 2002 Macarena commercial represents a pivotal moment in cultural marketing, demonstrating how brands can authentically integrate themselves into existing cultural phenomena rather than creating forced narratives. The campaign cleverly positioned Heineken as the catalyst behind one of the 1990s' most recognizable dance crazes, the Macarena by Los del Río. Originally part of a global music initiative targeting Hispanic audiences across the United States,
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The Urban Herald on Instagram: "Heineken's 2002 Macarena comm…
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