Chapter 12- The context of our character part 1 ( Predictably irrational )

PrimePulse - Branding & Marketing. on Instagram: "This is experiential marketing at its finest. Coca-Cola has always been a master at turning simple moments into powerful connections. When they realized that freshmen often feel awkward during their first week at university, they didn’t run a boring “drink Coke, make friends” ad. Instead, they built a Coke machine with a twist - literally. The bottles came with special caps you couldn’t open alone. To drink it, you had to find someone else with a