Same information. Different order. Completely different impact.
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Same information. Different order. Completely different impact.
I analysed the top-performing TED talks and noticed something that goes against how we are told to communicate. They do not start with their strongest information. Take Bryan Stevenson's TED talk on injustice. Nine million views, standing ovation. He does not open with 'millions of people are affected. Here are the statistics.' He opens with 'I ...
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