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💲“Hybrid monetization”💲 The buzzword on everyone’s lips. But does this model of monetization truly deliver? The answer is yes, assuming it’s the right fit for your business. To make sense of it all, in this first-of-its-kind report, we take an inside look at monetization strategies across four common models, also known as revenue streams: 🟢In-app purchases (IAP) 🟢In-app advertising (IAA) 🟢Hybrid (IAA & IAP) 🟢Subscriptions. Looking at metrics like ARPU (Average revenue per user), ROAS (Retu
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