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A Cheating Polar Bear Reignites the Cola Wars! Pepsi brings the rivalry to the Super Bowl with a twist: a polar bear chooses Pepsi Zero Sugar in a blind taste test, reviving the iconic Pepsi Challenge. Directed by Academy Award-winning filmmaker Taika Waititi, the campaign blends humor, pop-culture, and real taste-preference insight while extending across social, experiential, and out-of-home channels to reinforce Pepsi’s challenger identity. Agency : BBDO Group #colawars #iconicads #e4m | excha
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