Like if you’ve seen our new TV ad. What do you think the Martians will do when they run out of their Cadbury Dairy Milk chocolate stash? | Cadbury Dairy Milk
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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