Behind-the-scenes look at Mike Amiri’s creative process for the AMIRI Autumn-Winter 2026 Runway Show. This season’s inspiration shifts to the Hollywood Hills, to Laurel Canyon – homestead of cinematic royalty in the city’s Golden Age, and since the 1970s a hub of counterculture, creativity, and music within the city’s cultural fabric. That locale in the ’70s sets the scene: ideas of that decade, definitive for West Coast style, are translated with the ideals of today. #AMIRI Watch the full Autum
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Behind-the-scenes look at Mike Amiri’s creative process for the A…
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For AMIRI Autumn-Winter 2026, the show space itself recreates the intimacy of home – a curation of furniture and objects, careworn and loved, a reality. Like a luxurious den in an imaginary, idealized Laurel Canyon home, AMIRI opens its doors, to welcome guests inside. Rather than the fantasy of a runway show, this is an echo of living, the actuality of the AMIRI man and woman today. #AMIRI Song: Dangerous Drug by Desire
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AMIRI’s MA Runner embodies the brand’s West Coast craft, elevating an everday sports-inspired sensibility towards a contemporary formality. Discover now on amiri.com, at AMIRI flagships and select global retailers. #AMIRI
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The AMIRI Prize is inspired by Mike Amiri’s own unconventional route to establishing LA's first luxury fashion house. Applicants should be committed creative voices who demonstrate a sense of purpose, personality, and individualism. In the spirit of AMIRI, we are looking for a vision that celebrates exceptional handiwork and craft: creativity that sparks conversation, and a strong sense of innovation. The AMIRI Prize 2023 is now open globally – The application process starts here: www.amiriprize
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Inside Amiri, L.A.'s First Luxury Superbrand | C Magazine®
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