Introducing brand new ELUMEN PLAY 🎨🎨🎨 The new kid in the Elumen family. Semi-permanent. Made to fade. Compact assortment. With up to 100% fading on tone. Lasts up to 10-15 washes.* 8 out of 10 stylists perceive an improved hair structure.** 83% rate the shine better than a leading competitor.** More than 60% rate the hair feel after coloration with Elumen Play better than leading competitors.** 60% of stylists rate the color brilliance better than leading competitors.** Discover More - https:
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Coordinate your hair with your popsicle this summer! Elumen PLAY is a semi-permanent color with maximum versatility. There are 13 shades to choose from, so there is something to suit every head of hair! Discover the range today at goldwell.com . . #elumenplay #gogoldwell #iamgoldwell #summerhair | Goldwell Australia | Facebook
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For the client who wants to play with color but wants to keep their hair strong and healthy: Elumen Play, semi-permanent color infused with special Shine & Care Technology, for vibrant, brilliant color that is healthy-looking, too. What’s your top #ElumenPlay shade? 🌈 🎨 #goldwellcolor #elumenplay #semipermanent #elumen | Goldwell US
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