Burger King called it the “Whopper Sacrifice.” The deal was straightforward: Delete 10 friends on Facebook → get a free Whopper. Once a user deleted someone, Facebook would automatically notify the unfriended person with a message saying they’d been “sacrificed for a Whopper.” People actually did it… Tens of thousands of friendships were deleted for burgers. That’s when Facebook stepped in and shut the campaign down almost immediately. Burger King had crossed an invisible line using the social g
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